Know what to change — and in what order.
The audit shows where you stand. Strategy decides what to build and change: how your products and services should be presented, which pages, facts and functions are needed, where the company should be present outside its own site — in what sequence, and who does what.
Teams about to rebuild who want the structure decided before a single page is written. Companies moving an existing site who need to decide what stays, what improves and what goes. Businesses that want to be named in AI answers and do not know which outside sources matter in their category.
Not a fit if you need someone to carry out a plan you already have — that is 01 Index Control. For a quick answer to one question, the free consultation is the right place.
From the positions you order, in the agreed scope
Site & implementation strategy
We define the target structure, how products and services are presented, and the pages, facts, materials, functions and technical changes needed. We agree the priorities, the scope and who is responsible for each part. For a migration, we decide what is kept, improved, merged or moved.
External presence strategy
We define where the company needs to be present and why, what should be said there about the product and the specialisation, and which materials and formats are needed. We agree the sequence, the owners and the budget guidelines. The plan accounts for the role outside sources play in how search and AI describe a business — and for the direct enquiries they can bring.
One-time. The result is a set of reasoned decisions and an agreed plan for the next stage of work. Building the site, preparing all the content and outside placements are not included. Carrying out and adjusting the agreed plan belongs to 01 Index Control. If the task changes substantially, a new research or strategy is agreed separately.
What is an SEO roadmap?
A prioritised plan of what to change and in what order, with effort marked against expected impact — written so whoever carries it out knows the next step without asking. It is not an audit. An audit says what is wrong; a roadmap says what to do about it, in what order and with how much effort.
How do you decide between build vs buy?
Buy when the problem is standard and your process can adapt to the tool. Build when the process is the business and bending it to a tool would change how you work. A practical test: list what the off-the-shelf option cannot do, and what working around each gap would take. If the workarounds would outgrow the build, build.
What should a website strategy include?
Four decisions, written down. Which pages exist and what each one is for. How each product or service is described, and which facts support it. Which functions the site needs — a calculator, a request form, several languages — and which it does not. And the order of the work, with an owner for each part. If any of these are still open, they are prepared and agreed before the build starts.
Why do AI assistants cite other websites instead of mine?
Often because your own site is only one of the sources they can use. Directories, industry publications, comparison pages and profiles on known platforms may describe a category more clearly than the companies in it. If they say little about you, an assistant has little to repeat. So the work is not only on your site: it is deciding where your company should be described, and with which facts.
Do I need a strategy before building a new website?
The structure has to be decided before the site is built — the question is only how much of that work is already done. If you have a clear page model, content and priorities, we check them and use what holds; work already done is not charged again. Whatever is missing, we prepare and agree with you before the build starts, not during it.