Everything about AI visibility.

Whether AI systems — ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews and others — mention or cite your business when someone asks a question your business should be able to answer. It is related to search rankings but not the same: a page can rank well and still be absent from AI answers. Two things are often mixed up here. Technical readiness is whether these systems can access and understand your site; it can be checked on the site itself. Presence is whether they actually name you in their answers; it can only be observed in the answers.

No. Many AI answers are built from web content, and the basics that make a page usable for search — pages that can be crawled and indexed, a clear structure, accurate facts, structured data — still matter when a system looks for sources. What changes is where people meet your information: sometimes in a list of results, sometimes inside an answer that names only a few sources. Good SEO makes your site easier to find and read. On its own, it does not guarantee that an AI answer will mention you.

Nothing guarantees it. What an assistant says depends on the question, the sources it finds and how it works, and it changes over time. What you can influence: your pages can be accessed and read; your business, products and key facts are described clearly and the same way everywhere; your site answers your buyers' questions in a form that can be quoted; and other trusted sources describe your business too. Then check the answers regularly and adjust what you publish.

A first diagnostic snapshot of your site in 8 report sections. Among them are an assessment overview, answer structure readiness, Core Web Vitals, technical AI readiness and platform detection, plus a Discovery Score built from six technical components. It shows how ready the site is to be read by search engines and AI systems. It does not check what AI assistants currently say about your business.

A clear starting picture of what already works, what slows visibility down, and where changes are needed first — plus a recommendation on the right starting point for your site.

It is free; you need an account to run it. The report is generated automatically, and how long it takes depends on the site. If you then want to discuss the results or a project, the consultation is free as well.

Then there is nothing for the screening to check yet. Start with a free consultation: we look at your product, your offer and the materials you have. An audit can work from the product itself, and the strategy defines the structure of the future site before it is built.

It takes two different checks. Technical readiness: whether search engines and AI crawlers can access and read your site. The free screening gives a first view of this — technical foundation, performance, AI crawler access, structure and schema, and content signals. Presence: whether AI systems actually name you for the questions that matter to your business. That is checked by asking those questions in the assistants themselves and recording the answers over time. A good screening result shows the site is ready to be read; it does not show that you are already cited.

The Discovery Score adds up six components of the screened site: technical foundation, mobile performance, desktop performance, AI crawler readiness, structure and schema, and content signals. Each has its own maximum, and the report shows how many points the site earned in each and why. It is a first diagnostic snapshot, not a full audit, and it does not measure whether AI systems cite your business. There is no universal good number. What matters is which components lose points, and which of those findings are worth fixing first.

Starting prices for each service are on the pricing page, where you can assemble your scope. The exact cost is agreed after we estimate the scope of your project. Configurators, calculators, AI assistants and CRM are scoped and priced per project. The screening and the consultation are free.

No VAT is added: the agreed price is the amount on the invoice.

Yes. Index Control is a rolling monthly engagement you can cancel anytime; the current month completes as normal.

Usually in this order: an audit shows where you stand, a strategy decides what to change and in what order, a new website is built when the current one cannot carry the work, and Index Control carries out the plan month by month. You do not need all four. A suitable existing site can go straight to Index Control, and work you already have is used rather than repeated.

It depends on the scope: the pages, languages and functions, and the materials to be prepared. We agree the timeline in the proposal before work starts. Index Control runs monthly.

The major ones buyers actually use: Google, OpenAI (ChatGPT), Gemini, Claude and Perplexity. The structured-data and answer work is built to be read by all of them, not tuned to a single engine.

Both, depending on what the audit shows. If the existing site can carry the work, Index Control improves it without a rebuild. If the foundation itself is in the way, we build a new site and, when needed, migrate the existing one — its content, data and the addresses search engines already know.

We are responsible for the agreed work — the structure, markup, content and technical changes we deliver. How far visibility goes also depends on things outside the site: your real-world proof, reviews, mentions and how established the brand is. That is why there is no guarantee of rankings or AI citations, and why Index Control keeps working on your presence beyond the site.