AI visibility is still a young field, and much of its language is unsettled. This glossary explains public SEO/search concepts and the IndexDock language we use to describe our operating model: AI Visibility Blueprint, Fix & Ship, and Index Control.
Neutral definitions for common search, answer-system, and machine-readable web terms.
AI visibility is how clearly a website can be discovered, understood, cited, or reused by search engines and AI answer systems.
SEO is the practice of improving how search engines crawl, understand, index, and rank website content.
AEO, or Answer Engine Optimization, shapes content so answer engines can extract direct, useful answers from a page.
GEO, or Generative Engine Optimization, improves how well content can be interpreted and reused by generative AI systems.
Structured data is machine-readable markup that describes a page, organization, product, article, FAQ, or other entity in a consistent format.
IndexDock language for the operating model we use to make websites understandable, indexable, citable, and controllable across search and AI.
IndexDock is the product and service system for diagnosing, structuring, implementing, and controlling how websites are understood by search engines and AI answer systems.
AI Visibility Blueprint is IndexDock’s term for the strategy layer that turns screening findings, business meaning, technical signals, and answer opportunities into a prioritized SEO, AEO, and GEO roadmap.
Fix & Ship is IndexDock’s term for implementation work that turns approved strategy into visible page, metadata, structured data, answer-structure, and technical changes.
At IndexDock, Index Control means keeping visibility-critical technical signals stable after launch, so important pages remain crawlable, indexable, canonical, measurable, and understandable to search and AI systems.
