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05 — Development

Move without losing what you built.

Most migrations lose traffic because nobody mapped the old URLs before switching. We inventory what exists, decide what moves, what merges and what dies — then redirect and verify after launch.

Timeline12–18 business days
Runs onYour current site
Part ofRebuild
Pairs with04 New Website
Who it fits

Teams leaving a no-code platform — Lovable, Wix, Webflow — for infrastructure they own. Teams on WordPress that has become slow and unmaintainable. Teams that already migrated once, lost rankings, and need it done properly.

Not a fit if the site is under ten pages — moving it is cheaper than planning the move.

What you get
01A full inventory of what exists and what it is worth keeping
02A redirect map so traffic and rankings survive the switch
03All content in the new place, editable by your team
04Post-launch verification that indexation actually recovered
The work
A

Pre-Migration Audit

Every URL, its traffic and its fate: moves, merges, or goes. Written down before anything is touched.

B

Restructure & Redesign

optional

New architecture and design, if the old one cannot carry the business. Skip it and the move is like-for-like — the same site in a new place.

C

Content Migration

Content extracted, cleaned, matched to the new structure and loaded — with an admin panel your team runs.

D

Redirects & Rankings

301 map, canonicals, hreflang, and indexation monitoring for weeks after launch. Coverage is compared before and after the move, so recovery is shown rather than assumed.

Common questions

How can I redesign my website without losing SEO value?

Keep the URLs. If they have to change, map every old address to its new one with a 301 before launch — not after. Keep the text on pages that already rank: a redesign that rewrites every heading is a content change, and search engines treat it as one. Then watch indexation for four to six weeks, because the problems surface late.

Will I lose my website if I cancel Wix?

The live site goes down when the subscription ends, and you cannot export the site itself — only content. Wix does not release the design, the templates or the page structure. What you can take: text, images, blog posts, and the domain if you own it. Everything else has to be rebuilt — which is why the export is never the hard part of leaving.

What are common 301 redirect mistakes?

Chains — old page to second page to third — where each hop loses signal and some crawlers stop following. Redirecting everything to the homepage instead of to the nearest equivalent page, which search engines treat as a soft 404. Forgetting parameters and trailing slashes. And removing redirects after a few months, while they are still carrying traffic.

How long should you keep 301 redirects?

At least a year, and in practice permanently. Search engines consolidate the signals within a few months, but external links and bookmarks pointing at the old URL never expire. Removing a redirect that still receives traffic turns a working page into a 404 — and the cost of keeping it is one line in a config file.

How much will it cost to redesign a website in 2026?

A visual refresh on the existing structure: €2,000–4,000. A redesign with new structure and a migration behind it: €5,000–8,000, because the URL map and the redirects are separate work from the design. Ours is €3,150 for a like-for-like move without redesign, €5,150 with it.

Build your scopeBook a callNo VAT — IndexDock is not VAT-registered.