Move without losing what you built.
Migrations lose traffic when nobody maps the old addresses before switching. The audit records what exists and the strategy decides what moves, what merges and what goes. Migration carries those decisions out: content and data transferred, redirects in place, checks at launch and after it.
Teams leaving a no-code platform — Lovable, Wix, Webflow — for infrastructure they own. Teams whose WordPress site has become slow and hard to maintain. Teams that migrated once, lost rankings, and need it done properly.
Not needed if you are launching your first site — the base of 04 New Website covers that.
Transfer plan
We turn the audit's inventory and the strategy's decisions into a plan of work: what moves where, in what order, and what gets checked. Nothing is touched before it is agreed.
Content & data transfer
Content moved into the new structure and the CMS, together with the data your site depends on. How much is moved, cleaned up and filled in is set in the proposal.
Redirects
Each old address redirected with a 301 to the new page that carries the same content, plus canonicals and hreflang where needed — set up before launch, not after. Where a page has no replacement, its old address returns 404 or 410 instead of redirecting somewhere unrelated.
Launch & post-launch check
Redirects, structured data and indexing settings checked at launch. For an agreed period after it, we check the transfer, the redirects, errors and indexing status, and fix errors in our own transfer — no subscription needed for that. Regular development after that is 01 Index Control.
Migration is added to the base of 04 New Website and paid separately; work shared with the base is not charged twice. It relies on the audit and the strategy — if those are already done, we build on them. Keeping your existing presence is the goal of the work, not a guarantee of unchanged rankings or traffic. The volume of transfer, content and checks, and the length of the post-launch check, are set in the proposal.
How can I redesign my website without losing SEO value?
Keep the URLs where you can. If they have to change, redirect every old address with a 301 to the new page that carries the same content, before launch — not after. Keep the text on pages that already rank: a redesign that rewrites every heading is a content change, and search engines treat it as one. Then check indexing for an agreed period after launch, because some problems surface late.
Can I move my site away from a website builder?
Usually the content can be moved; the design and the builder's own features often cannot, and have to be rebuilt. What exactly can be exported differs between platforms, so it is checked on your account before the move is planned — together with who controls the domain.
What are common 301 redirect mistakes?
Chains — old page to second page to third — which slow crawling, and past a few hops some crawlers stop following. Redirecting to the homepage or to a loosely related page instead of the page with the same content, which search engines may treat as a soft 404; if a page has no replacement, a 404 or 410 is the honest answer. Forgetting parameters and trailing slashes. And removing redirects while they are still carrying traffic.
How long should you keep 301 redirects?
At least a year, and often permanently. Search engines process the move within months, but external links and bookmarks pointing at the old address do not expire. Removing a redirect that still receives traffic turns a working link into a 404, while keeping it is usually one line of configuration.
What should a website migration checklist include?
Before: every URL with its traffic and links, a decision for each one — redirect to the page with the same content, or retire with 404 or 410 — the redirect map, and a record of the current structured data and analytics setup. At launch: redirects tested in bulk rather than by hand, robots and noindex rules checked, sitemaps pointing at the new addresses, Search Console updated. After: redirects, errors and indexing status checked for an agreed period, because some problems surface only weeks later.