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02 — Strategy

Find out what is actually stopping you.

Not a Screaming Frog export. A read of what search engines and AI systems can and cannot do with your site, what your competitors are winning that you are not, and where the whole thing is exposed.

Timeline7–10 business days
Runs onYour existing site
Part ofBlueprint
Pairs with01 AI Visibility
Who it fits

Teams that lost rankings and do not know when or why. Teams whose competitor is quoted in every AI answer in the category. Teams inheriting a site built by someone else, before spending anything on it.

Not a fit if you already know the problem and want it fixed — go straight to the fix.

What you get
01What blocks crawling, rendering and indexing — with the failing pages named
02Whether your content can be used as an answer, and what is missing if not
03What competitors do differently in search and in AI answers
04Where the site is exposed — access, forms, APIs, rate limits
The work
A

Technical Audit

Speed, indexation, rendering, what a bot sees with JavaScript switched off. The mechanical layer. It arrives as a sheet a developer can work from, each finding tied to the pages it affects.

B

SEO & AEO Readiness

Structured data, answer format, entity clarity — whether your pages can be used by an answer engine at all. Reported as coverage: how much of the site carries valid structured data, and how many of your priority questions already have a page that answers them.

C

Competitor Analysis

Who is being named instead of you, in search and in AI answers, and what they have that you do not. Written competitor by competitor, so the gap is a list of decisions rather than an impression.

D

Security Audit

Access control, form and API protection, rate limits, headers. What you would rather find yourself than have found for you.

Common questions

Why has my website traffic suddenly dropped?

Four causes cover most cases: a technical change that blocked crawling or rendering, a search update that reweighted your pages, a migration that lost its redirects, or AI answers absorbing clicks that used to land on you. In analytics all four look the same. They are told apart by dates — when exactly the drop started, and what changed that week.

How much does a website audit cost?

On freelance marketplaces most listed audits run $50–200, and at that price they are a tool export with a summary attached. A read that names causes and gives a prioritised plan starts at €450 for the technical layer, or €2,550 for the full set — technical, answer-readiness, competitors and security. A free 2-minute screening covers the surface first, so you can judge whether the deeper version is worth paying for.

Can ChatGPT do an SEO audit?

It can explain what to look for and interpret data you paste in. It cannot crawl your site, render your JavaScript, measure your Core Web Vitals or read your Search Console. Tools produce findings — often four hundred of them. The audit is deciding which findings actually cost you traffic and in what order to fix them, and that part is still human.

Why isn’t Google crawling my site?

Usually one of five things: robots.txt blocks it, a noindex tag survived from staging, the content only exists after JavaScript runs, the site is too slow to finish crawling, or no internal links point at the page. Each leaves a different trace, and Search Console tells you which one it is.

What does a security audit consist of?

Access control and authentication, form and API protection, rate limits, security headers and content policy, plus dependency and configuration review. For a business site the real risk is narrow — an exposed admin panel, unprotected forms, no rate limit on an API — and those three account for most of what actually gets exploited.

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