Get quoted, not just crawled.
Ranking and being cited are two different problems. We decide which entities and questions your brand should own, make that structure legible to machines, write answers an engine can lift whole — then track where you actually get quoted, and correct what slips.
Teams whose pages rank but never appear in an AI answer. Teams whose category is being summarised by someone else. Teams about to rebuild, who want the architecture decided before a single page is written.
Not a fit if you have no site yet — start at 04 New Website and this comes with it.
Existing Site Analysis
What engines currently see, what they miss, and which pages are already close to being cited. You get the baseline as numbers: the pages in your sitemap against the pages a crawler actually reaches, how much of the site carries valid structured data, and how many of your priority questions you already own. This is the evidence the rest of the plan argues from.
Entity & Answer Map
The architecture: entities, source of truth, question map and the page-by-page plan everything downstream is built from. It arrives as a written package — the decision summary, the source-of-truth model, a question map that gives every question a target page and an answer format, the schema plan, and the roadmap the build runs on. The Blueprint tier of the work.
Answer-Ready Content
Existing pages restructured into short, self-contained answers, each with the schema to match — so a model can quote one block without reading the whole page. You get the rewritten pages themselves, page by page, with the structured data in place.
Index Control
We do not just watch. Every month we track where you are quoted across engines, then act on what the tracking shows — correcting structure, schema and answers when an engine changes, a page slips or a competitor takes the answer. You get the month's findings, the fixes we made, and what moved. Measured in qualified requests, not clicks. Continues monthly after the build.
How does ChatGPT choose its sources?
It retrieves pages it can parse, then prefers the ones that answer the question directly, state facts plainly and can be attributed to a clear source. In practice that favours pages with defined entity data, self-contained answer blocks and matching schema — not the longest page, and not always the highest-ranking one.
How to get your brand cited by ChatGPT?
Decide which questions your brand should own, describe the business as a machine-readable entity with a single source of truth, and rewrite the pages that answer those questions into short, self-contained blocks with schema to match. Then track where you are quoted, because the answer moves.
What does GEO mean versus SEO?
SEO gets you into the list of results. GEO — Generative Engine Optimization, also called AEO — gets you into the answer the engine writes. The work overlaps in crawlability, structure and schema, but the target differs: SEO optimises for a rank, GEO optimises for being quoted.
What is AI citation tracking?
Monitoring which AI engines name your business for the questions you care about, and noticing when that changes. Unlike a ranking, a citation can move without warning — an engine updates, a competitor publishes, and the answer changes hands. That is why tracking is monthly rather than one-off. The tracking is the input, not the service: what it finds is what gets corrected that month.
How do I get my business to show up in AI searches?
Start by checking what engines can currently read — a free screening shows that in two minutes. If the foundation is broken, no amount of content fixes it. If the foundation is fine, the work moves to entities, answers and proof.