Get quoted, not just crawled.
Ranking and being cited are two different problems. Every month we carry out the agreed plan — on your site and beyond it — check what moved in search and in AI answers, and adjust the next month's work.
Businesses whose site ranks but rarely appears in AI answers. Teams with an agreed plan — ours or their own — and nobody to carry it out every month. Companies whose category is being described by directories and competitors instead of them.
Not a fit if there is no site yet, or the current one cannot carry the work — start with 02 Audit & Research or 04 New Website.
From the positions you order, in the agreed scope
Internal — on-site optimization
We improve the structure, the way products and services are presented, existing pages and technical elements. We prepare and publish new content according to the strategy, or review and publish what your team writes. We check availability, indexing, the accuracy of what is said about you and visibility for the agreed queries. What the checks find feeds the next changes, within the agreed monthly scope. On an existing site, the first months usually go to the fixes the audit identified.
External — off-site presence
We find the right places for your company to be present, prepare the materials and descriptions, and handle the agreed submissions and updates. We check that external materials, mentions and links exist and are current. Paid placements have their own agreed budget.
Monthly. 01A and 01B can be ordered separately or together; together they run on one plan and one report. The monthly volume is set before work starts. Index Control works on a suitable existing site — a new build is not required. Significant separate development is agreed on top. We do not guarantee rankings, AI citations or acceptance of publications by third-party platforms.
How does ChatGPT choose its sources?
Its exact rules are not public, and they change. What can be observed: when it searches the web, it tends to use pages it can access and read, that answer the question directly, state facts plainly and make clear who is saying them. Clear structure and consistent facts about your business make you easier to use as a source. They do not guarantee you will be chosen.
Can you improve AI visibility without rebuilding the website?
Often, yes. If search engines and AI systems can already read the site — its content does not depend on JavaScript to appear, its pages are indexed, the structure is not in the way — the work happens on top of it: clearer pages, structured data, new answers, and presence on the outside sources engines use. A rebuild is needed when the foundation itself blocks that work, and an audit is how you tell which case you are in.
What does GEO mean versus SEO?
SEO gets you into the list of results. GEO — Generative Engine Optimization — gets your business named or cited inside the answer an AI system writes. AEO is a separate thing: making your information usable as a direct answer — a snippet, a result card, a stated fact. All three sit on the same foundation: crawlability, structure and schema.
What is AI citation tracking?
Monitoring which AI systems name your business for the questions you care about, and noticing when that changes. A citation can move without warning — a system updates, a competitor publishes, and the answer changes hands. That is why tracking runs monthly rather than once. Tracking is the input, not the service: what it finds shapes the next changes.
How do I get my business to show up in AI searches?
Start with what search engines and AI systems can currently read on your site; the free screening shows that. If they cannot read the site, new content will not help much. If they can, the work moves to how the business is described, the answers on your pages, and the outside sources that confirm them.